A little departure from music, but a big step in brand development. If you get a chance, check out The Power of Unpopular by Erika Napoletano. Included are some great lessons on listening to and appreciating your audience, building your brand personality, and marketing to only those who want to hear you, complete with references and case studies from unpopular brands who made it big.
Sometimes a simple tweet can express all the customer appreciation needed to grow your brand, hence, our case in point below.
Keep it funky,